Co-created with dancer Chintamani Diana and launched in Banaras during Dev Diwali, the Kashi 108 Cut™ translates sacred rhythm into a diamond that reflects intention, movement, and meticulously crafted brilliance.

VBJ Since 1900 continues its iconic Jhumka Festival, presenting over 2,000 designs that blend heritage artistry and contemporary elegance, reflecting the brand’s legacy, craftsmanship, and deep cultural resonance across generations.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days

This festive season, GIVA is raising the bar for jewellery shopping with the launch of 2-hour fine jewellery delivery from its Bengaluru stores. The service allows customers to receive gold, silver, and lab-grown diamond pieces at their doorstep within just two hours, making last-minute gifting and spontaneous celebrations faster and more convenient than ever.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, ushers in the festive season with Divine Diwali – a celebration of light and legacy, presenting to its connoisseurs

PP Jewellers by Pawan Gupta proudly presents its exclusive Diwali Edit Collection, designed to celebrate the festival of lights with timeless beauty and elegance

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras

As the festive season approaches, Mia by Tanishq, one of India's leading fine jewellery brands, unveiled its latest collection, 'Manifest'

This Diwali, celebrate the beauty of meaningful moments and thoughtful gestures with Zoori by Hazoorilal Legacy a jewellery collection that embodies effortless style and everyday luxury

As Diwali ushers in a season of light, love, and meaningful gifting, Candere by Kalyan Jewellers captures the spirit of the festival with a curated selection of five Evil Eye jewellery pieces that symbolise protection, prosperity, and positivity. Crafted with BIS-hallmarked quality, these designs blend timeless symbolism with modern elegance—perfect for those seeking gifts that sparkle with both style and sentiment.

This Diwali, Heer by GIVA redefines festive jewellery with a new collection that fuses the timeless purity of gold with the brilliance of lab-grown diamonds, offering modern, sustainable pieces designed for women who value elegance, meaning, and mindful luxury.

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”